How to Value a Domain Name OR How to Appraise a Domain Name

The worth, price or value of a domain name can scope anywhere from couple of dollars to millions of dollars. The real challenge is how to evaluate the actual price of a specific domain name or how to calculate the website worth. There are unexpected and sudden news all the time about some companies are paying thousands of dollars for a domain name which is highly relevant to their business and company name. The considerable deficiency on the argument of people that don’t think that domains play an important role on the success of websites lies on the supposition that web surfers will bookmark or subscribe to a given website right after visiting it.

There are couple of important things and true techniques for appraising a domain name, you should look at when trying to evaluate and it include:

  1. The length of the domain, the shorter the domain is, the more it will cost. Because when domain name is short, it is easy to spell, remember and descriptive or brand able. Your domain should not contain hyphens and numbers and for me it should be with.com extension.
  2. One, two or three word domain names are much valuable than the others (Now a days, it is impossible to find a three word domain name with.com or.net extension). So, domains with very few words value the most.
  3. Websites that have been around for a long time in the search engines rank better, and so this increases their value. However, most sites that have been around for a long time aren’t for sale, so convincing the owner might take even more money.
  4. If we collect information from the start (August 6, 1991, first website went online) then most commonly, oldest and popular domain name had 7 or 8 characters and 2 words. Now, approx. 85% domain names having.com extension. Remain percentage having .net, .org, .biz and specific extension related to country names. Three to seven percent contains number or dash with their domain names. So, for me.com extension worth more than others.
  5. If the domains names that are difficult to spell, have non-alphabetic characters, are extremely long, or difficult to type in are not going to be worth more as compared easy to spell and easy to type domain names. Moreover, if you have already purchased a domain name with the extension or top-level domain (TLD) like.com, .net, .org, etc. can’t be changed once you own the domain.

What we can do to improve domain’s value?

Domain names were discover to make it easier for people to access websites, so it’s important that your domain is easily understandable.

  1. Does the domain sound good?
  2. Will people know how to spell it after hearing it?
  3. Is it easy to remember?

Any confusion that your domain causes will negatively impact how much others are willing to shell out.

Now, the most important thing is, what we can do to improve the domain value is the same as what you do to improve your website’s value right now before you sell the domain. It is compulsory, get more customers visiting your website. The more popular your site is, the more valuable the domain will become.

Definitely, if users or customers are eligible to find the website in search (Google, Bing, and Yahoo) there will be more visitors so, improve website’s SEO. For search engine optimization (SEO) you can find different solution like, on page and off page SEO. Increase the content as well, the more content you have on your website the more pages there are for people to visit. Now a days, social media is one of the powerful source to get more traffic on your website. Write more and more blog or article, for this purpose find the guest blogging websites and spread your thoughts or products around the world but one thing you should keep in mind, it’s important that your words are easily understandable.

If you are looking for a fixed formula to calculate exactly what your domain is worth then, unfortunately, you are out of luck. Appraisal services can agitate out a number based on a complex set of criteria, but there is much more to domain names than algorithms and search rankings. A domain exists in the wider context of the online and offline worlds and all of their complexities and refinement will play a part in how much interest there will be in your domain.

Wondering how to value domain names?

There are couple of rules about what makes a domain more valuable. Most people who are looking to buy a domain want to buy one that is already successful and most people on the web define success on page views and customers.

To calculate your domain’s value, you eventually need to understand who your prospective customer are;

  1. From which industry they are belonging?
  2. Is website important for their business?
  3. How applicable is your domain?

A domain is only as valuable as someone is willing to pay for it, so knowing what related domains are priced at, how sought after your domain is, and how much too reasonably expect a buyer to pay will help you arrive at the right number.

The Pros And Cons Of Affiliate Marketing

Making money is a priority for everyone. After all, just about everyone could use a bit of extra money right? Well, today, more and more people are turning to the lucrative field of affiliate marketing to make cold hard cash. In fact, many Gurus argument that there is a lot of money to be made with promoting other people's products. However, as a newbie Affiliate Marketer myself, I can tell you that there are some advantages and disadvantages to this business model. In this article, we'll discuss both.

First of all, if you do not know what affiliate marketing is, do not feel bad, I did not either at first. Affiliate marketing is basically a cooperative agreement between a merchant, and an online affiliate. The affiliate gains contracts by providing customers to the merchant.

There are typically three payment structures for affiliates. With pay per click payment structures, affiliates are paid when the customer visits the merchant from the affiliate's site. On the other hand, per lead payments are made when an affiliate reiter someone to the merchant's site and that person fulfills the required action. For instance, let's say you're an affiliate for an insurance company who pays you when prospects fill out an application. In this instance, you'll be paid when someone submits a valid application which is called paid per lead. The third type is called pay per sale. During this instance, an affiliate is paid only when a potential customer purchases the merchant's item.

Advantages of affiliate marketing:

o Money, money and more money. There is a lot of money to be made with affiliate marketing and many people make great incomes promoting other people's products and services.

o You can be your own boss. You work when you feel like it, or when you are able to. You basically write your own paycheck with the amount of work you can do. When you need extra earnings for holidays, or paying a really huge bill, you just invest more time into marketing products and make more money.

o Promote what you love. You can promote any product that you want to promote. There are literally millions of products to choose from, you simply have to find one that you like and go for it. In fact, some affiliate marketers test out niches and then produce their own competitive or complimentary products. By thinking outside the box, they are able to rake in even more money.

o Earn money while you sleep. You earn money continuously, even when you're not on the computer. You do not have to monitor your work with an affiliate program, because the customers will go to the merchant's sites whenever you are online or not. In fact, you can even make money while you were sleeping … what could be better than that?

Disadvantages of affiliate marketing:

Now that we've discussed the advantages of affiliate marketing, we'll now discuss the disadvantages.

o Hard to find good products. It can be tricky to find a product that is worth promoting. There are literally millions of products that you could promote and it is sometimes hard to focus in on just one.

o Dishonest merchants. It can be difficult finding a merchant or vendor that is really honest and legitimate. In fact, there are some merchants who are dishonest that they lie and refuse to give you credit for your referrals. In some cases, these merchants would rather shut down their businesses than pay up. And, the bad thing is that affiliates basically have little recourse whatever.

o Lots of competition. There is a lot of competition among affiliate marketers, especially for the good products. In fact, some technically savvy affiliate marketers have even figured out clever ways to steal commissions using special equipment. Although there are some precautionary measures affiliate can take, this can be quite problematic.

o It's not your product you're promoting. As an affiliate marketer, you are basically promoting someone else's product or service so your responsibilities are in their hands. If they decide to quit the program or reduce the responsibilities, you'll have no say so whatsoever.

In conclusion, there are advantages and disadvantages of being an affiliate marketer. Although there is great potential to make substantial income, marketing other people's products, puts you at a disadvantage. Therefore, your best bet is to take your time, test it out and build your own product so that you can get others to market it for you. That way, you'll be the one calling the shots.

7 Search Engine Optimization Mistakes and Solutions

To many websites, webmasters discover that major sources of website traffic come from search engines. Therefore, they are

all keen on gaining top search engine placements through search engine optimization.

Based on our several years of SEO experience, we point out some common mistakes and shed some lights to correct it.

1. Cannot Get Indexed by Search Engines, Really?

A garment ERP software solution provider came to me and asked a question: “I have established a new website for 1 year, and found a SEO company to submit my website. However, my website can be found in search engines only when I type my domain name http://www.indigo8-solutions.com in search query box. The SEO company told me

my domain got banned. What can I do?”

Ah, I told them they have been fooled by that SEO company. If you type your domain name in search box and your website can be found, which means your website has not been banned. Interestingly, your SEO company’s domain name is no longer found in Google. Their domain got banned only.

To help them find out their real problems, I found the following in search engines:

a. When typing their domain name in search query box, their site will be displayed in search result. Instead of displaying

Title Tag in the search result, search engine displays their domain name only.

b. Only 1 page is being indexed.

What’s the problem then?

With a closer look to their coding, I found that at the top of their webpage, they heavily use Javascript to present their

heading, company name, visible content, and website menu. Actually, many search engines have difficulties in reading Javascript codes.

Solution?

Put those Javascript in external js files and leave the webpages with plain HTML codes. Search engines usually have problems in crawling Javascript. Since their whole site navigation menu is written in Javascript, they should build a sitemap using plain HTML so that search engines can read all of their pages.

One more tips: When you cannot get indexed by search engines, do not blindly believe someone saying that your website get

banned. You should firstly look at your website structure and see if your coding are clumsy and make search engines hard to

“read” your website.

The problem created by Javascript is not uncommon nowadays. Even a very big Asia

Market Research Firm also commits this error. They are now starting to rectify it.

2. Link Building

In many forums, some people are strongly opposed to link exchange and claim that it is a devil and it hurts your search

engine ranking and even get you banned.

I personally do not agree. Evidence shows that many top sites are doing link exchange and getting top rankings across all

major search engines. In addition, link exchange has been a long used way for traffic building by smaller websites. I do

not see why search engines will block people to promote websites using this simple and long used method.

Indeed, link exchange becomes a problem only when you manipulate link text with a pure purpose of tricking search engines, exchange links with link farms, or buy hundreds of domain names and cross-link with your site.

A solution to avoid link exchange hurting you includes:

- Use a wide variety of link text

- Seek link exchange with sites of similar theme

- Emphasize on how many traffic you can get from your link partners instead of search engine ranking

Some webmasters know the importance of link exchange. However, they think that it consumes most of their time and finally give up doing it. A solution is that you can consider using Linkautomate.com to manage your links. This kind of software saves you time in link checking and link page update.

3. Use of Flash Intro

Web design companies try hard to persuade you to use a Flash introduction as your homepage. You think that “Wow! The flash

animation is very appealing and it makes your site looks more attractive”. However, do you know that it can hurt your website in search engine ranking?

Let me explain..

Search engines analyze website based on text. Flash, unluckily, is not text. According to “How to Design Website Guideline” of Siuchu Suga, search engines are not able to read content presented by

Flash. They just treat Flash as an embedded object or graphics only. If you use a Flash Intro as your homepage, you will never get good rankings.

In addition, many Flash intro do not offer additional and meaningful content to visitors. Ask your visitors, how many of

them are really interested in reading your Flash Intro before going straight to your website content?

A solution to use Flash or not, please ask yourself whether the Flash intro is really useful and can offer additional information to your visitors? Secondly, instead of a Flash homepage, you may consider making a Flash header together with

content at your homepage.

4. Hidden Text and Meta Tags

Webmasters understand that keyword density is a way to improve search engine ranking, and some webmasters use a technique

called “keyword stuffing”. They will stuff keywords into their webpages repeatedly, e.g. “keyword 1, keyword 2, …. keyword

1, keyword 2….” Well, everyone knows it does not make sense to visitors. Therefore, those “clever” webmasters will make

those text invisible. For example, make the text color identical to background color.

Unluckily, this trick no longer works. Search engines are able to detect it, and penalize websites using this nonsense technique. If you do not want your site being penalized, remove those text immediately in case you have adopted this method.

Okay, some webmasters only stuff keywords in Meta Keyword Tags, an area for putting keywords. I am sorry to say that stuffing keywords in Meta keyword tags is also no good. You can only repeat a keyword for 3 times at most. Nowadays, search engines place less emphasis or even no emphasis on Meta keyword tags. So, what is the point of risking yourself by stuffing keywords there?

5. Use of Dynamic Pages

Many websites use content management system (CMS) to generate their webpages. As generation of dynamic pages are easier for

website development, CMS generally use dynamic pages. However, search engines have difficulties to spider and understand them.

To solve the problem, you can consider using Mod Rewrite in case you use Apache server or finding a CMS that can generate

static HTML pages.

6. Be a Pagerank Monster

Many search engine marketers are too focused on their website’s pagerank. Everyday, they are talking and checking pagerank.

They perform link building based on pagerank only. In fact, pagerank is only one factor for Google to determine search

engine ranking. It also cannot affect your rankings in other search engines like Yahoo and MSN. If you are too concerned

about pagerank, you finally will ignore other important optimization criteria.

Therefore, you should repeatedly remind yourself that pagerank is only one of the many factors and you cannot only work on it.

7. Too Believe in Sandbox

Some webmasters propose that a new website will be put into sandbox by Google so that you cannot get any high rankings for

highly competitive keywords. Even though their website cannot get any rankings after 1 year, they still believe that it is

sandbox effect. Some even says Yahoo has Sandbox, MSN has Sandbox, etc…

From Google’s patent information, there is no clue that such sandbox occurs. From my experience, if your site is new and cannot rank high in highly competitive keywords, it is solely because other websites are more established in search engine

world. For example, they have more inbound links, more content, etc. Therefore, webmasters should not focus on finding how to get out from sandbox. Instead, you should put more effort in link building and content optimization. Eventually, you will see your website’s rankings rise.

Healthy Weight Loss Diet Secret – Stay Away From These Diets

From bookstore shelves to spam emails, the world around us is arranged with different dieting solutions promising that they're the healthy weight loss diet that you've been waiting for. Whether or not you have actually purchased one of these books, it's pretty easy to see that the majority of them are too good to be true.

The majority of them are simply fads that will come and go because they'll allow for some immediate fat loss and then you either stop losing weight, quit altitude, or rebound and start gaining weight once more. Although they may appear in different forms and under different names, fad diets are made up of the same six concepts that are recycled over and over again.

The six fads to watch out for

Among the many fads that promise a healthy weight loss diet, there are six that always seem to weasel their way back into our lives every few years. They are as follows:

1. Eating Fat-Free – this diet promises that as long as you do not eat any fat, you can eat whatever you'd like. The idea is that as long as you're not eating any fat, you will not get fatter. In reality, though, the majority of the fat-free products that are currently for sale are jammed with sugar and other empty calories designed to replace the flavor of fat.

They do not provide much in terms of vitamins, minerals, or fiber, so it will only make you unhealthy and send your metabolism reeling until you finally rebound and gain weight again when you start eating normally once again.

2. 100-Calorie snack packs – virtually every brand of snack on the market today now has its tiny 100-calorie individually packaged version that is supposed to let you snack without the risk of gorging.

Although the concept seems to be a good one, these snacks are typically unhealthy, low in fiber, and not very filling, so that you will not feel satisfied by eating them. This means that you'll likely eat more than one bag, or you'll eat something else, negating the value of the snack pack's measured calories.

3. The calorie vacuum – this one says that if you simply eat an amazingly low number of calories, then all you have to do is sit back and watch the weight fall off. In actuality, this will only slow the metabolism, causing the body to go into "starvation mode", where you'll feel hungry, and you will not lose much weight, and when you do start eating again, your weight will skyrocket.

Even a brisk daily walk of 20 to 30 minutes can make an intense difference on a calorie-reduced diet. Any healthy weight loss diet must include some increased activity level.

4. Detoxing – this diet promises that you'll lose weight instantly by cleaning up your digestive system and removing the tremendous amounts of toxic sludge that has been building up inside you through your lifetime. In reality, the body is actually very good at removing its own toxins, as long as you eat a high fiber diet to ensure that you're regular.

5. Protein, protein, protein – as long as you're eating protein and removing carbs, then you can eat all the fat you want, according to this fad. Instead, it's a much healthier idea to balance the levels of protein, carbs, and fat in your diet.

Whenever possible, try leaner proteins such as chicken or fish, and eat lots of veggies. Whole grain carbs and dairy are great for you and should not be removed, or you risk your proper nutrition.

6. Snack Cake and Donut Diet – The idea here is that as long as you stay within your maximum calorie limit, it really does not matter what you eat. If you want to eat donuts and snack cakes all day, then you can, as long as you do not overdo your limit. Except for the fact that every day that you eat like this, your body will lose critical vitamins, minerals, and fiber, which can be detrimental to your health.

If you're serious about losing weight and skipping the fads, then download your free copy of the "Experts Guide to Understanding Weight Loss" and work with a healthy weight loss diet that skips the fads and uses facts instead.